ESG
sustainability for businesses
PROGRAM: The focus of the course is to give an overview to companies that, some currently, some soon, will have to deal with ESG criteria and sustainability reporting. We will talk about principles and strategies for SMEs that must make their processes and activities compliant also with sustainability objectives.
OBJECTIVES: Know how important it is for each company to have a clear, shared and executed strategy that introduces some objectives of the UN Agenda 2030. Small steps towards sustainability that allow companies to remain competitive in a global market.
SUBJECTS:
• The concept of sustainability and sustainable marketing.
• The ESG criteria, (Environmental, Social and Governance).
• The definition of CSR (Corporate Social Responsibility).
• Sustainable marketing vs. greenwashing.
• Technology support to rethink strategic processes (CRM, Blockchain and AI are the supporting technology).
• Export and sustainability.
• The convenience of a sustainable market and the Redemption Area.
• Support for the Digital Sustainability Atlas.