Marketing Automation
PROGRAM: Have a notion of what it means to do Marketing Automation, lead generation and lead nurturing. The advantage of integrating digital CRM with Marketing Automation is the passage from Lead to Prospect up to the Customer and his loyalty.
OBJECTIVES: Understand the advantages of Marketing Automation, know how to communicate correctly in the digital world to do lead generation and lead nurturing. Identify the potential Customer and transform it into a loyal Customer.
SUBJECTS:
• What is Marketing Automation and what are its potentialities.
• The main processes of marketing automation, the need to identify your target, segment it and profile it up to the Buyer Personas.
• Lead Generation, Lead Nurturing and Potential Customer.
• The creation of workflows to manage and retain your target (basic structures).
• Omnichannel.