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Internationalization

PROGRAM: Know the main international social platforms and their correct use. Have an overview of digital trends and opportunities in other countries, optimize your digital communication channels to face international challenges in the most effective way.

 

OBJECTIVES: Being present on social channels and controlling the web with your own website are already elements of internationalization, but knowing how to use them correctly, knowing international grammar and languages, being able to adapt your communication to that of other countries, are the most important challenges to face if you want to enter other markets.

 

SUBJECTS:

• International digital scenario.

 

• Social Media and their language.

 

• International Web Marketing: main elements.

 

• The web strategy, from latent demand to customer loyalty.

 

• How to create an effective website or pages for communication aimed at export and internationalization.

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